Thursday, October 17, 2019

Strategic management Essay Example | Topics and Well Written Essays - 3000 words - 16

Strategic management - Essay Example First, yip’s model has been explained in which four drivers, such as cost drivers, government drivers, competitive drivers and market drivers, have been included. Each driver has its own influence on the performance of Samsung. However, a particular attention has been given to those factors that are highly relevant and represent the actual performance of Samsung. After introducing Yip’s drivers, critical analysis on Samsung has been provided. After this segment, a general introduction to Porter’s generic strategies has been mentioned. It is followed by a part representing a critical analysis on Samsung. Before the conclusion part, McKinsey’s 7-S model along with the application of this model on Samsung has been provided. Internationalisation is a comprehensive process and strategic way to enter into and explore new international markets. For understanding and evaluating the dynamism inbuilt to the internationalisation process, Yip has identified four drivers: Market drivers, government drivers, cost drivers and competitive drivers (Campbell, 2002). And each driver is further segmented into different parts. For example, market drivers encompass various threads, such as global customers, common customer needs, international distribution channel, physical existence in strategically important countries and available and movable marketing techniques and so on ( Evans et al., 2011). In this regard, it is important to highlight that market drivers cannot be enumerated because each industry has its own factors that directly support or create competition for the industry. As a result, market drivers vary from one country to another; from one market to another; and from industry to another. Government drivers are mainly related to the regulatory aspect. In this context, all those factors are relevant that are related to the compliance with law

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