Online reputation for Patrizia Pepe Essay Example | Topics and Well Written Essays - 3250 words

Online reputation for Patrizia Pepe - Essay Example In this technologically modern world, where the internet is becoming more and more prominent in social as well as economic spheres, e-commerce has emerged as a particularly potent avenue for business expansion and a decidedly effectual and savvy technique for the modern business to completely penetrate its target market. Countless businesses have taken up this avenue and shown rapidly escalating positive results and more and more businesses have caught the online commerce train in their wake. Patrizia Pepe is one such example. Patrizia Bambi and Claudio Orrea in 1993, created Patrizia Pepe (PP), a clothing and accessories line for men and women and the brand has since then, through constant innovation, an open mindset towards change and incorporation of modern technologies and production and retail methods and techniques progressed rapidly and grown successfully across international borders. PP has in the line of innovation and change, also taken up e-commerce through which it has ex panded its business reach to its target market and hence, the resulting sales. Presently, PP uses numerous online websites, which include social networking groups and websites for online purchasing as the medium for reaching its consumer base across the world. Patrizia Pepe has established its brand website, which displays riveting pictures of the new collections, which have been timed to keep flipping so that it keeps the customer’s first glance engaged longer. The website offers information about the current ad-campaigns and press, the latest collections for men and women, the location of the company’s stores, an option to shop online through the website, and a link called community, which leads the customer to a page with links to different social networking