Managing Value for Competitive Advantage Company Analysis Essay

Managing Value for Competitive Advantage Company Analysis - Essay ExampleThe quick changes in business environment in the 21st century demand that businesses reinvent themselves in say to remain relevant. The economy has changed from being commodity based to become a knowledge based one. Sources of cherish creation subscribe shifted from tangible assets to intangible things. Advances in technology and globalization have given the extend of making networks and building long-term relationships more prominence (Castell, 2000). Simply put, in the information age, the flow of converse plays a vital role in enabling the business to succeed.According to Freeman, the term stakeholder may be defined as any group or individual who are in a spotlight to affect or be affected by a companys objectives. The type of interests that the stakeholders have in a company differs. For instance, investors have a stake in the equity of the firm. In addition, other(a) direct stakeholders such as cust omers, employees, suppliers and competitors have a stake in the financial success of the company. wheel horse and Sillanpaa (1997) also included individuals and groups that speak for the environment, non-human species and future generations in the list of stakeholders. This type of stakeholders is interested mostly on the impact that the firm has on people and on the environment.Further, Freeman states that there are two unfathomed issues that should be articulated in the analysis of stakeholder theory and apprize creation (1994). First, the fundamental question on the purpose of the organization must be answered. This sets the stage for the management to elaborate on the core office that the firm engages in. The shared purpose of the value that the organization creates helps to rally the stakeholders to work strain in hand towards achieving their goal. The second issue that should be considered is about the responsibility of the management to the stakeholders. It is accepted t hat sustainable economic value can only be created by the voluntary coming together of people to improve the offbeat of each other. It is imperative the organization outlines how it intends to do business and precisely the kind of relationships it intends to build with the stakeholders. Creating value for stakeholders provides a win-win scenario for both the firm and the stakeholders (Jones et al, 2002). When a company creates products and services that customers are willing to buy, offering rewarding jobs that